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An organization's macro-environment refers to all major, uncontrollable external forces of a company that directly or indirectly influence decision-making. These are often economic, demographic, technological,
An organization's macro-environment refers to all major, uncontrollable external forces of a company that directly or indirectly influence decision-making. These are often economic, demographic, technological, political, natural, cultural, social or legal forces. Macro environment analysis is part of strategic management in many organizations and involves identifying and analyzing potential opportunities and dangers in the macro-environment. Its main purpose is to provide management with accurate information to help them make operational decisions. Discuss?
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