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An Orlando, Florida - based birdseed company wants to target a specific audience: bird enthusiasts. They are seeking an advertising medium that will allow them
An Orlando, Floridabased birdseed company wants to target a specific audience: bird enthusiasts. They are seeking an advertising medium that will allow them to use highquality photos and graphics to match the quality of their brand and to target this specific segment based on the topic they're interested in: birds. Which of the following advertising media would be the best fit for the company's needs?
Billboard
Television ad on the local news channel
Email campaign to a randomly generated list of email addresses
Magazine ad in a Floridabased bird watching magazine
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