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An the market for technology products often the product performs better than the mass market demands and in fact as the price of the product

An the market for technology products often the product performs better than the mass market demands and in fact as the price of the product increases the mass market may feel that it is overpaying. When this happens the lower end of the market is not being served. This end of the market is often referred to as _ segment zero the most profitable segment too demanding segment

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