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An up-and-coming technology company, called CustomerTRAC.com has asked for your advice and guidance concerning their company's recent issues concerning schedule issues and project over runs.

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An up-and-coming technology company, called CustomerTRAC.com has asked for your advice and guidance concerning their company's recent issues concerning schedule issues and project over runs. CustomerTRAC.com has been in business for approximately 3 years and consists of about 25 members (most people in the firm have either a software or hardware background) Their initial offering, called CustomerTRAC, consisted of both a web and smart phone application that helps a company track its customer's loyalty. They initially were successful developing and supporting a product for a small number of specialty restaurants (15 restaurants in the NY metropolitan area) and their customers; but, soon ran into issues when they tried to scale their product and support for a large national restaurant chain. Why do you think CustomerTrac is facing these issues? In the next few pages, there are several questions you should be prepared to address when you meet the management team. As a consultant to CustomerTRAC.com, do you have any ideas of why CustomerTRAC.com might be experiencing difficulties with the product and with servicing a large national chain

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