Analyse and discuss in detail the Organizational Behavior in AirAsia Group which may have resulted the phenomenal success for the Group. You may use any models or tools such as SWOT, PESTEL or BCG MatrIX. Give relevant and appropriate examples in your analysis. You may use any of the information given below if needed

With the early start of only a few operators in these regions, LCCs have been developing quickly in South Asia, North Asia and South East Asia since 2000 as more airlines, both no-frills ventures of legacy airlines and independent private low-cost startups; have appeared flying within and across different countries in the region.