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Analyse competitive environment for Hyundai in China and assess the impact of such competition on JV relationship between HMC and BAIC.
Analyse competitive environment for Hyundai in China and assess the impact of such competition on JV relationship between HMC and BAIC.
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Essentials of Marketing
Authors: William D. Perreault, Joseph P. Cannon
13th edition
78028884, 978-0078028885
