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Analyse Red Bull's marketing communications strategy in terms of: objectives, target audience and brand positioning. Red Bull make excellent use of paid, owned and earned

  1. Analyse Red Bull's marketing communications strategy in terms of: objectives, target audience and brand positioning.
  2. Red Bull make excellent use of paid, owned and earned media. Identify examples of each and discuss how they support each other to maximise audience reach.
  3. How well integrated are Red Bull's marketing communications activities? What pulls them together?

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