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Analyse Red Bull's marketing communications strategy in terms of: objectives, target audience and brand positioning. Red Bull make excellent use of paid, owned and earned
- Analyse Red Bull's marketing communications strategy in terms of: objectives, target audience and brand positioning.
- Red Bull make excellent use of paid, owned and earned media. Identify examples of each and discuss how they support each other to maximise audience reach.
- How well integrated are Red Bull's marketing communications activities? What pulls them together?
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Marketing Channels
Authors: Rosenbloom
8th edition
9781133707578, 324316984, 1133707572, 978-0324316988
