Question
Analyse the adoption process of a Chinese parent in buying a disposable diaper. Discuss how this innovation was diffused in China along the five characteristics
Analyse the adoption process of a Chinese parent in buying a disposable diaper. Discuss how this innovation was diffused in China along the five characteristics of relative advantage, compatibility, complexity, divisibility and communicability
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Business research methods
Authors: William G Zikmund, Barry J. Babin, Jon C. Carr, Mitch Griff
8th Edition
978-032432062, 0324320620, 1439080674, 978-1439080672
