analyse the competitive environment of Ramly Group. Based on the environmental analysis draw out appropriate strategies for the company to compete locally and at an international level. 1) Competitive analysis of the industry (M.E.P. 5 competitive forces) 2)How has the company use data and information to start business as usual during the new normal( post-covid)? eg what are some of the action plans that were put through e.g. using analytics to understand the customer changing patterns towards purchasing luxury goods (your company's product is from the luxury category) during the pandemic. or using artificial intelligence to gather information during covid (no physical personnel allowed on the grouds to curb the spread of covid). information gathered from the AI was analysed to help organisation make decisions on the functions of a certain critical section of the manufacturing plant