Analyse the external environment of your organisation. 4.1 What is the political situation like (e.g. unrest, government support of small business, government policies)? 4.2 What is the current and predicted economic situation (e.g. state of local and other applicable economies, interest rates, exchange rates, employment rates etc)? 4.3 Are there any social considerations (e.g. changing values, beliefs, attitudes and habits)? 4.4 How are technological advances affecting the business (e.g. internet, RPA, risk control)? 4.5 What are your competitors doingfachieving? 4.6 What does the market want