Analyse the information provided below and answer the following questions.

Croesus Enterprises is a manufacturer of a popular natural concentrated liquid laundry detergent for the Southern African market. Seeking to gain insight into current operational performance, and develop customer-centric capabilities, the firm engaged the services of a leading strategic advisor to evaluate changes in consumer behaviour. A recent consumer survey identified price and quality as the key priorities of the consumers of the product. Furthermore, a recent demand forecast predicted a significant growth in the demand for the product in the medium to long term. 4 To meet the anticipated sales growth, the top management has decided to build a new plant with a much bigger production capacity. The new production facility will require significant investment in the latest production process and equipment to ensure a high degree of product consistency. The repetitive operations underpinning the production of the detergent will require a high production volume and a high product standardisation and will rely on automation and technology to improve efficiency and increase output. Source: the above information was compiled by the examiner.

REQUIRED: 4.1. You are an operations analyst with a good understanding of the types of manufacturing processes. Critically appraise the TWO (2) possible processes that Croesus Limited could employ in the new production facility for the repetitive operations underpinning the production of the detergent. In your discussion, elaborate on process types, and compare and contrast the two types of processes. (10 marks)

4.2. According to the background information provided above, a recent consumer survey identified price and quality as the key priorities of the consumers of the product. Considering the findings of the consumer survey, discuss the competitive priorities (i.e., value drivers) and the operational capabilities that Croesus Enterprises should prioritise in its operations strategy.