Question
Analyse the product and service matrix for amazon canada and perform a BCG matrix analysis,please make sure that you use specific examples of Amazon's products
Analyse the product and service matrix for amazon canada and perform a BCG matrix analysis,please make sure that you use specific examples of Amazon's products or services to discuss each of the quadrants on the matrix.
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Essentials of Marketing
Authors: William D. Perreault, Joseph P. Cannon
13th edition
78028884, 978-0078028885
