Question
Analyse the theory of visual merchandise presentation and then describe, with reasons: Which main principles of display you will focus on. Which main display formats
Analyse the theory of visual merchandise presentation and then describe, with reasons: Which main principles of display you will focus on. Which main display formats do you intend to use.
1
DISPLAY FORMATS
Typical approaches are special, point-of-purchase and
audio-visual displays
Also found at the end of aisles (called end caps),
windows, point-of-sale or general demonstration
areas
Can either emphasise that the merchandise is new or
worthy of special attention, or that the price has
been reduced temporarily to convince a trial or
encourage large volume purchases
Can be temporary or permanent
The type of retail outlet determines what type of
display format will be used
An assortment display is where the retailer
demonstrates a wide range of merchandise.
COMMON DISPLAY FORMATS
Cut-case display
Dump-bin display
Ensemble display
Thematic display
Point-of-sale display
Tonnage merchandising
Fan-pattern display
Pyramid display
Step display
Zigzag display.
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