Analyse the theory of visual merchandise presentation and then describe, with reasons: Which main principles of display you will focus on. Which main display formats do you intend to use.

1

DISPLAY FORMATS

Typical approaches are special, point-of-purchase and

audio-visual displays

Also found at the end of aisles (called end caps),

windows, point-of-sale or general demonstration

areas

Can either emphasise that the merchandise is new or

worthy of special attention, or that the price has

been reduced temporarily to convince a trial or

encourage large volume purchases

Can be temporary or permanent

The type of retail outlet determines what type of

display format will be used

An assortment display is where the retailer

demonstrates a wide range of merchandise.

COMMON DISPLAY FORMATS

Cut-case display

Dump-bin display

Ensemble display

Thematic display

Point-of-sale display

Tonnage merchandising

Fan-pattern display

Pyramid display

Step display

Zigzag display.