Analyse this ad from the lens of MPR$.$

Indicate which ad function it uses and discuss what other integrated marketing communication mix tools Tim Hortons appears to be using in the smile cookie ad$.$

$$Explain why this might be beneficial for them from an IMC perspective. If you were to run this campaign using traditional marketing mix tools, which traditional tools would you recommend? Explain why. Would you focus more on reach or on frequency with this campaign? Explain your reasoning.