Analysing different modes of entry to an International Market and through the use of marketing and management recommend Hamdard Laboratories of India an approach to enter into the Korean market.

Case : Rooh Afza (Urdu: ; Hindi: ! ; Bengali: " ) (Soul Refresher) is a concentrated squash.It was formulated in 1906 in Ghaziabad, British India by Hakim Hafiz Abdul Majeed, and launched from Old Delhi, India. Currently, Rooh Afza is manufactured by the companies founded by him and his sons, Hamdard Laboratories, India. The specific Unani recipe of Rooh Afza combines several ingredients popularly believed to be cooling agents, such as rose, which is used as a remedy for loo (the hot summer winds of Northern India and Pakistan and Bangladesh). The drink is commonly associated with the month of Ramadan, in which it is usually consumed during iftar. It is sold commercially as a syrup to flavour sherbets, cold milk drinks, ices, and cold desserts such as the popular falooda. The name Rooh Afza is sometimes translated as "refresher of the soul". It is said that this name was made up by the original formulator of the drink, with possible cultural influences. Hamdard Laboratories which has a large market share and huge consumer confidence in South Asian markets plans to enter South East Asian markets like (Korea, China, Japan and other countries in the region) in a large and significant way