Analysis 9-9/ 9-10

Online, Mobile, and Social Media Marketing Online Price Tracking Got your eye on a new 32-inch Samsung television? Well, are higher, not lower. But the online behemoth sees this as a you better not purchase it in December-that's when the price way to keep the bargain hunters happy while realizing more was highest on Amazon.com ($500 versus $400 in November profitability from less price-sensitive customers. This is an or February). Most consumers know that prices fluctuate improvement over Amazon's earlier pricing tactics, which throughout the year, but did you know they even fluctuate charged different customers different prices based on their hourly? You probably can't keep up with that, but there's an buying behavior. app that can. Camelcamelcamel is a tool that tracks Amazon's prices for consumers and sends alerts when a price hits the 9-9. Go to http://us.camelcamelcamel.com/ and set up a free sweet spot. This app allows users to import entire Amazon account. Track 10 products that interest you. Did any wishlists and to set desired price levels at which emails or of the products reach your desired price? Write a report tweets are sent to inform them of the prices. All of this is on the usefulness of this type of app for consumers. free. Camel makes its money from an unlikely partner- (AACSB: Communication; Use of IT) Amazon-which funnels price data directly to Camel. Camel 9-10. Camel is not the only Amazon tracking or online price- is a member of Amazon's Affiliate program, kicking back tracking application. Find and describe an example 8.5 percent of sales for each customer Camel refers. It would of another online price-tracking tool for consumers. seem that Amazon would want customers to buy when prices (AACSB: Communication; Use of IT)