any company is ok to analyze Understanding Marketing Strategies and Tactics

1.Brief background of the company, or the product, or related products.

2.Marketing objectives and major business problems/challenges facing the company or the product, or related products.

3.Marketing strategies and tactics for the company, or the product, or related products, which include the following:

a.Target markets, product differentiation and competitive advantage, and positioning

b.Relevant consumer and or business buyer behavior

c.Specific products/services strategies and tactics - Existing and new

d.Pricing Strategies and tactics

e.Distribution and retailing strategies and tactics

f.Promotion strategies and tactics - Advertising, Public Relations, Sales Promotion,Personal Selling, Social Media Marketing.

g.Global entry and marketing strategies (Suggest a country for the company and product to enter and justify).

4.Based on your analysis, recommend specific marketing strategies and tactics to improve performance for the company, or the product, or related products.