Analysis and reflection activity

In current times, many companies have diversified their businesses to gain market share, for example Amazon has opened a line of business in Spain to enter the food and cleaning distribution market. In this way, a new rivalry will be seen with companies such as El Corte Ingls or Carrefour.

We can see the news here:

https://elpais.com/economia/2021-02-02/amazon-challenges-the-large-supermarket-chains-with-the-launch-of-amazon-fresh.html

Answer this question: Is it a good strategy to enter a market that is not directly associated with this company? Briefly justify your answer.