Analysis and reflection activity With globalization, the current situation that exists worldwide not only at a health level but also at an environmental level, of permanent adaptation to new circumstances, all companies in one way or another innovate, let's say that "they have no other" if they want to stay and grow in the market. However, few companies are aware that they innovate.

According to studies by the Spanish National Institute of Statistics, only approximately a third of companies declare that they are consciously innovative, so we can say that there is a large percentage of companies that could be making use of so-called hidden innovation.

In the following link you can see several examples of organizations that make use of this type of "unconscious" innovation:

https://www.elmundo.es/economia/2018/02/23/5a9060aae2704e12328b4576.html

Do you think that hidden innovation is for the sheer survival of the organization, and therefore, can stop further development because it does not come from a culture of innovation in the company and its proper management?

Remember that the objective of the activity is to develop your opinion on the proposed topic, not to summarize the contents of the videos or links provided. In the contributions, originality and the capacity for synthesis will be valued.