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ANALYSIS CASE 2-APPLE INC., OPERATING SEGMENT INFORMATION CPA Apple Inc., is organized geographically and defines reportable operating segments as a combination of regions and individual
ANALYSIS CASE 2-APPLE INC., OPERATING SEGMENT INFORMATION CPA Apple Inc., is organized geographically and defines reportable operating segments as a combination of regions and individual countries. The company's reportable segments are: Americas, Europe, Greater China, Japan, and Rest of Asia Pacific. Segment information was reported in Note 11 Segment Information and Geographic Data on page 55 of the company's 2020 Form 10-K. Access Apple's 2020 Form 10-K for the fiscal year ended September 26, 2020 (available at investor.apple.com) and use the data provided in Note 11 to complete the requirements of this case. Required 1. Identify the countries and/or regions that are included in each of Apple's reportable segments. 2. Calculate the following measures for each of Apple's reportable segments: - Percentage of total segment net sales (2018, 2019, and 2020). - Percentage of total segment operating income (2018,2019, and 2020). - Segment operating income as a percentage of segment net sales (operating profit margin) (2018,2019,2020). - Percentage change in segment net sales (2018 to 2019, and 2019 to 2020). - Percentage change in segment operating income (2018 to 2019, and 2019 to 2020). 3. Discuss whether you believe Apple should attempt to focus on one or more specific segments to increase total operating income. 4. List any additional information you would like to have to conduct your analysis
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