Analysis Egypt and the great pyramid of Giza and critically examines the following aspects:

1. The location and region of Egypt and the great pyramid of Giza. its yearly visitor numbers (excluding 2020/21 if the data is unavailable due to the COVID-19 pandemic), and visitors' economic contribution to the local community.

2. Destinations' amalgams (i.e., attractions; amenities; access; and ancillary services), cultural appraisals, and the range and types of extraordinary experiences offered at Egypt and the great pyramid of Giza.

3. DMO's involvement in destination competitiveness, stakeholder networks and collaboration.

4.Current issues (besides the COVID-19 pandemic) affecting Egypt and the great pyramid of Giza and ways DMOs use indicator standard-based frameworks to mitigate them.