Analysis media market and creat a media plan. 2,500 words, report format. - Organizers of Sydney food market festival have approached you for a media plan for the next years event. How would you do it? pA short presentation that goes at the beginning of a media plan pShows only the main details of the plans that busy executives can quickly know the essence of the plan nSo that busy executives can quickly know the essence of the plan pIt should include a table of contents of your media plan pResearch prepared in document format to provide background for a media planner to prepare a plan. pProvides perspective on where a brand has been and where its potential lies in the future. pHistory of the market nDeals with sales of all brands in the market-including client (all pertinent brands) nIncludes geographic sales distribution, (zip codes for Homevestors), market size in dollars and units (What type of market is this according to Homevestorsin presentation), market share, any seasonal effects and price effects pDistribution channels nObjective is to learn how a brand and its competitors distribute products nIncludes methods of selling, advertising budgets and how and why promotions may be used. Distribution information often affects media strategy because it can help planner decide where to advertise. nHow this relates to you. If Homevestors was on the air all months last year, maybe they should consider heavying up in some months or cutting back in others. Contact Ms London for last years flowchart to see what they did.

Attachments:

Assessment-3-....pdf

Brief.pdf

Outline-of-a-....ppt