Analysis of product or service Definition Special characteristics of the product or service. Key features 1 . 11. Advantages or helpful effects of the product or service. Benefits i . 11. Functional or emotional needs of prospective customers which the Market need product or service hopes to serve. Factors that distinguish the product or service from competitive offerings Differentiation in the marketplace. The core reason why the target audience should buy the product or USP service. Key messages to be delivered to the target audience a. b List of documents/resources received from the client b