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Analysis of the Altius case, including the following: A brief summary of why Altius has lost market share, including examples and references for your rationale

Analysis of the Altius case, including the following: A brief summary of why Altius has lost market share, including examples and references for your rationale An analysis of whether Altius should launch the Elevate pricing and product strategy Is this a sound business decision? Why or why not? Explain.

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