Analysis of the marketing environment (microenvironment and macroenvironment)

1-Describe three of the six microenvironmental forces and three of the macroenvironmental forces that affect a company's ability to serve customers. 2- Identify some of the demographic trends in the Puerto Rico market and analyze whether they represent an opportunity or threat to companies. 3- Analyzes some of the current economic trends in Puerto Rico and presents examples of how companies can do to respond to these environmental challenges. 4- Explain how companies can take proactive actions to face the business challenges of the internal and external marketing environment.