The CMO of hardware retailer Home Hardware conducted a marketing study to analyse its competitive performance. Calculate the penetration share, share of wallet, usage index and market share for the three retailers. How does Home Hardware compare to its competitors in terms of each of the above metrics? Consumer 1 had average quarterly spending of $0 at Bunnings, $200 at Mitre10 and $150 at Home Hardware. Consumer 2 had average quarterly spending of $250 at Bunnings, $0 at Mitre10 and $0 at Home Hardware. Consumer 3 had an average quarterly spending of $0 at Bunnings, $180 at Mitre10 and $0 at Home Hardware. Consumer 4 had an average quarterly spending of $350 at Bunnings, $20 at Mitre10 and $150 at Home Hardware. Consumer 5 had an average quarterly spending of $200 at Bunnings, $80 at Mitre10 and $120 at Home Hardware