Question
Analysis of UBER segmentation Analysis + Target Market Recommendations 1. Categorize the environmental forces that shape global marketing efforts. 2. Evaluate the impact of external
Analysis of UBER segmentation
Analysis + Target Market Recommendations
1. Categorize the environmental forces that shape global marketing efforts.
2. Evaluate the impact of external and internal forces on a firm's strategy.
3. Construct an environmental scan to provide information about social, economic, technological, competitive, and regulatory forces.
Need references for the information.
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Introduction to Operations Research
Authors: Frederick S. Hillier, Gerald J. Lieberman
10th edition
978-0072535105, 72535105, 978-1259162985
