Analytics" have been built into news media pretty much since the invention of those media. But the days of "ratings" and "circulation" were simpler times, and whether old-fashioned metrics actually were accurate almost didn't matter because it was the only way to keep score. But today media have many different ways to measure but no true consensus about what is actually important.

The question: Why are we confused today about what measurements are important to news?

You have a lot of latitude here, but be sure to include and define the following terms in your answer: Chartbeat, ratings, concurrents, engagement, real time, and SEO.

Three paragraphs, please.