Analytics Mini$$ Case: Evaluating Segments Across the Buying Process

Imagine you are the CMO of$$ "DormLife Solutions." You sell$$ high$-$end, relatively expensive furniture solutions to consumers who are trying to maximize the space utilization of their college dormitory. One of your most profitable products is the$$ "Bunk Suspender," this is a$$ made$-$to$-$order wooden rig that allows the user to suspend their dorm room beds above the floor This product is only sold through your online ecommerce store. Customers provide DormLife Solutions with precise$$ measurements, and DormLife Solutions ships a custom bunk solution.$$

LOADING... Click the icon to view a full description of the $4$ distinct segments of customers who buy the$$ "Bunk Suspender."

LOADING... Click the icon to view a full description of the metrics captured by the marketing research company.

LOADING... Click the icon to view the analytic data about the stages of the purchase process.$$

Part $2$

Which segment is most likely to decide between a large number of offerings before making a$$ choice?

Segment D

Part $3$

Which segment appears to have the largest negative gap between their expectations for our product and their actual experience with our$$ product?