Analyze and compare Hilton Hotels and Marriott International

A recent annual report of Hilton Worldwide Holdings Inc. (HLT) and Marriott International Inc. (MAR) provided the following occupancy data for two recent years:

Year 2Year 1Hilton Hotels74.6%72.2%Marriott International73.3%71.3%

a. Is the change in the occupancy rate favorable or unfavorable for Hilton Hotels? Round your answers to one decimal place. The occupancy trend is

favorableunfavorable

for Hilton Hotels. The company improved occupancy from fill in the blank 2% to fill in the blank 3%, or a fill in the blank 4% point

increasedecrease

over the year.

b. Is the change in the occupancy rate favorable or unfavorable for Marriott International? Round your answers to one decimal place. The occupancy trend is

favorableunfavorable

for Marriott International. The company improved occupancy from fill in the blank 7% to fill in the blank 8%, or a fill in the blank 9% point

increasedecrease

over the year.

c. Which company has the stronger occupancy?

Hilton HotelsMarriott International

d. What additional information would supplement occupancy in evaluating the performance of these two hotels?

The average daily price for which room nights are soldThe brand imageThe prices of the additional facilities provided by the hotelThe proximity to the airport

.