Analyze Columbia Sportswear (COLM) stock with a recommendation of "Buy", "Sell", or "Hold." This should include the appropriate research and analysis to support the recommendation. Evidence is needed to support the recommendation. This should include industry analysis, macroeconomic analysis, company specific financial analysis (demonstrated quantitative analysis using Excel), and a visual representation of the analysis in the form of a slide presentation. Detailed analysis should include at least one financial ratio in each of the following categories:

- Profitability Ratios (Hint: Margins, sustainability, input costs)

- Liquidity Ratios (Hint: Short term cash flow, long term debt obligations, inventory position)

- Efficiency Ratios (Hint: ROA, ROE)

- Macroeconomic impact (Hint: Access to capital, future demand, impact of competition)

For each of the items above, consider changes over time. Draw specific conclusions from the data that are relevant and useful in assessing the viability of the company

** Analysis of Risk

- Discuss major macro risks surrounding your investment recommendation

- Discuss specific risks facing the company you are recommending

** Strategic Analysis

- Sustainability of value the proposition and competitive advantage assessment

- Evaluate the company's strategic position in terms of value capture

- Are there any specific strategic recommendations that might unlock additional value

**Investment Recommendation

- Offer a data and strategically driven evaluation of the sector

- Provide a brief business overview of the company -Discuss the company's business strategy and evaluate its competitive advantage points (i.e in terms of your recommendation)