• Analyze how social media marketing can empower a marketing strategy, including the benefits and potential risks (if any) of using this type of marketing.
• Explain how search and content marketing can promote an organization and its products/services.
• Examine the pros and cons of traditional and content marketing.
• Using the examples of organizations you identified, analyze the effects of marketing insights and how they impact each organization's marketing practices and strategic advantages.
  • Specifically (for each example), in what ways do/did the marketing practices enable the organization to take advantage of strategic opportunities, have an impact, and/or achieve or maintain a competitive marketing advantage?