Question
Analyze how the diffusion of innovation attributed to the success or failure of iphone . What role did the branding play in the product's positioning?
Analyze how the diffusion of innovation attributed to the success or failure of iphone . What role did the branding play in the product's positioning? Were the proper elements utilized for the breadth and depth of the product? Give two recommendations the company could use to either continue success or put a failed product into success.
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Advertising & IMC Principles & Practice
Authors: Sandra Moriarty, Nancy Mitchell, William Wells
9th Edition
9780132998208, 0132163640, 132998203, 978-0132163644
