Analyze internal operations and the competitive positioning of the Walt Disney company.

Analysis of TOW, SWOT, VRIO

Stakeholder analysis

Company highlights: mission, vision, current CEO (and other positions, if relevant) locations, annual profit, growth rates, number of employees, performance, their current objectives (the letter to investors is a good source of information for a publicly traded company), their current structure and culture, if you can get this information (the CVF is a good tool to describe culture). Successes and problems that company has had.

The main objective is to establish a baseline and foundation on which you will build recommended strategies as you develop your strategic plan for this firm throughout the semester.

Analysis of your firms historical performance including successes and problems and any competitive advantages or disadvantages it may have gone forward. Include the following elements:

Analysis of your competitors key resources. This might include physical or intangible assets (equipment, patents) or resources (human resources) or special capabilities such as leadership and/or ethical decision making. Consider using the following VRIO and/or other tools provided in the text or in below in this course. You are the expert and the tools you use is up to you. But, again, keep in mind that these are not the only models in strategic management, they are not sacrosanct, and they do not replace common sense and judgment.