Analyze Subway's "$5 footlong" promotion. Do you think elasticity for Subway sandwiches is elastic or inelastic? By decreasing the price will this increase or decrease total revenue? imagine you are a consultant brought in by the Subway company's executive leadership to give them advice about their pricing nationwide. What do you tell them? What are they doing wrong, or right? What risks are they running?

Keep the following tweet in mind in the analysis: