Question
Analyze the adoption process of a Chinese parent in buying a disposable diaper. Discuss how this innovation was diffused in China along the five characteristics
Analyze the adoption process of a Chinese parent in buying a disposable diaper. Discuss how this innovation was diffused in China along the five characteristics of relative advantage, compatibility, complexity, divisibility, and communicability
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International marketing
Authors: Philip R. Cateora, Mary C. Gilly, John L. Graham
15th Edition
9789339204464, 9780073529943, 9339204468, 007352994X, 978-0077446956
