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Analyze the advantages and limitations of television as an advertising medium and how these factors affect its use by major national advertisers as well as
Analyze the advantages and limitations of television as an advertising medium and how these factors affect its use by major national advertisers as well as smaller local businesses. Analyze the role of magazines as part of an advertiser's media strategy. What are the advantages and limitations of magazines
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Services Marketing Concepts, Strategies, & Cases
Authors: Douglas Hoffman, john Bateson
4th edition
1439039399, 978-1439039397
