Analyze the assigned Companys Demand Management strategy:

a) Explain the major differences and similarities between the S&OP process and the CPFR process. Which process does GM employ the S&OP or the CPFR process? Explain why. Refer to this weeks assigned textbook reading Section 7-7, and 7-8.

b) Explain why an extraordinary event impacts consumer preferences and the demand for GM products. Referring to this weeks assigned McKinsey & Company Paper.

c) Describe one Demand Management risk currently confronting the company. Why is this a risk? Why is this important? How would you reduce this risk?