1. Analyze the broad macro-environment of organizations in terms of political, economic, social, technological (green) and legal factors (PESTEL).
2. Identify key drivers in this macro-environment and use these key drives to construct alternative scenarios with regard to environmental change.
3. Identify strategic group, market segments and critical success factors and use them in order to recognize strategic gaps and opportunities in the market.
4. Distinguish elements of strategic capability in organizations: resources, competences, core competences and dynamic capabilities.