Analyze the case below, then give an essay about it answering the ff. questions: a. How will you advise the cousins as how to increase the consumer awareness about the new food? b. What would be your suggestions for distribution channel for mushroom?

Marketing and Distribution of Mushroom Two of my friends are enterprising youth. They are newly fresh college graduate from Bataan. They thought instead of doing a job, they will launch fresh vegetables in local markets. Having learnt of the future conventional foods, they decided to venture into cultivation of mushrooms, Mushrooms are known to be the best alternative food for vegetarians. For them fund raising was a serious handicap for mass production. However, the first trial batch of mushrooms that they produced was bought by one of the Hotel in Bataan. Further, the hotel placed orders for supply of 20 kgs every day. Now mushroom "Marketing is no longer about the stuff that you make, but about the stories you tell." - Seth Godinindustry is run by small entrepreneurs. Another big player ABC Mushrooms, equipped with cold storage facility was more interested in the export market. My cousins have set their sights high. They aim to sell mushrooms in a very big way all over Central Luzon. Mushrooms have a great market potential and is a perishable food. Questions A How