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Analyze the case General Motors Corporation - Buick Lets Blue Hair Down Which segments were identified in the case study? What were the distinguishing characteristics

 Analyze the case General Motors Corporation - Buick Lets Blue Hair Down 

Which segments were identified in the case study? 

What were the distinguishing characteristics of each segment?


 http://connection.ebscohost.com/c/articles/96699419/buick-lets-blue-hair-down

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