Question
Analyze the case General Motors Corporation - Buick Lets Blue Hair Down Which segments were identified in the case study? What were the distinguishing characteristics
Analyze the case General Motors Corporation - Buick Lets Blue Hair Down
Which segments were identified in the case study?
What were the distinguishing characteristics of each segment?
http://connection.ebscohost.com/c/articles/96699419/buick-lets-blue-hair-down
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