Analyze the furniture industry as an environment for profit seeking. (Consider both furniture manufacturers and furniture retailers. You may wish to discuss the two separately, or to examine other segments of the industry separately.) Discuss where the industry is (or the separate segments are) in industry evolution and the threats to profitability that firms in the industry face. Do you believe that any firm can remain highly profitable in the industry in the long run? Can you suggest a strategy that might allow a newcomer to become slidly profitable in either furniture manufacture or furniture retailing? Can IKEA continue to be more profitable than other firms?