1. Analyze the internal and external environment affecting a company that operates in Tanzania.
2. Formulate a good mission statement for the company based on the environment the East African Breweries Limited is operating.
3. Formulate four objectives and their strategies.
4. Develop a plan for implementation of the strategies formulated above. The action plan should consider: what action or changes; who will carry it; by when( or for how long); what resources are needed; communication etc.
5. What can you predict on the challenges the company might be facing during the implementation.
6. Develop a strategy for monitoring and evaluation of the progress of the company.
7. What can you conclude and recommend about the above?