Question
Analyze the marketing situation analysis for the product or service you have chosen. (On page/Pages of its own with title) A. You can use the
Analyze the marketing situation analysis for the product or service you have chosen. (On page/Pages of its own with title)
A. You can use the marketing and promotions process model shown in Figure 3-5 as well as some of the factors shown in Figure 1-5 from Chapter 1 as a guideline to conduct your situation analysis.
B. For the consumer analysis, describe the consumer decision process for your product/service as shown in Figure 3-1.
C. Explain what factors are relevant at each stage.
D. What are the implications of your situation analysis for the development of your IMC
plan?
E. How will the market for your product/service be segmented?
F. Which segments will be targeted and why?
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Marketing management
Authors: Philip Kotler, Kevin Lane Keller
14th Edition
9780273753360, 132102927, 273753363, 978-0132102926
