Question
Analyze the retail strategy for Warby Parker. a. How does Warby Parker segment the consumer market? Include the appropriate segmentation variables (i.e. demographic, psychographic, behavioral)
- Analyze the retail strategy for Warby Parker.
a. How does Warby Parker segment the consumer market? Include the appropriate segmentation variables (i.e. demographic, psychographic, behavioral) in your response. What are the benefits of this approach to segmentation for Warby Parker?
b. Describe a target market that Warby Parker goes after. How does Warby Parker differentiate and position itself for this target market?
- Describe the retail marketing mix decisions made by Warby Parker, and how these decisions support their retail strategy you described in question #2. Be sure to include the four key components of a retail marketing mix.
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Marketing Management
Authors: Philip R Kotler, Kevin Lane Keller, Subramanian Sivaramakrishnan, Peggy H. Cunningham
14th Canadian Edition
132161079, 978-0133076752, 013307675X, 978-0132161077
