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Analyze the successes and performance gaps. Discuss the cause and effectof Bounce Fitness Analyze any over-performance against targets to discover trends and if you find
- Analyze the successes and performance gaps. Discuss the cause and effectof Bounce Fitness
- Analyze any over-performance against targets to discover trends and if you find trends emerging, recommend new targets.
- Identify any market phenomena (an observable, extraordinary event) and discuss their impact on the strategic marketing objectives.
- Finally, review the overall marketing performance against the Key Performance Indicators set in 2b and discuss the success or underperformance of this project.
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Marketing management
Authors: Philip Kotler, Kevin Lane Keller
14th Edition
9780273753360, 132102927, 273753363, 978-0132102926
