Analyze Yum! Brands by segment Yum! Brands, Inc. (YUM) is a worldwide operator and franchisor of fast-food restaurants, under the familiar brands of KFC, Pizza Hut, Taco Bell, and Habit Burger Grill.

Yum! Brands, Inc. (YUM) ls o woridwide operator and franchisor of fast-food restaurants, under the famillar brands of KFC, Pizza. Hut, Taco Bell, and Habit Burger Grill. Segment revenues, operating income, and depreciation and amortization expense for Yum's operating segments are provided for a recent year as follows (in millions): a. Prepare a vertical analysis of the revenue as o percent of total revenue for the four segments, Round percentages to the nearest whole percent. Which segment has the greatest percentege of total sales? b. Determine the earnings before interest, taxes, depreciation, and amortization (EBITDA) for the four segments. For those boxes in which you must enter subtractive or negative numbers use a minus sign. c. Determine the EBITDA as a percent of segment revenue (EBITDA margin) for the four segments. Round percentages to the nearest whole percent. d. Interpret the analysis in (c). 1. The four restourant segments produce EBrTOA margins above 35\%, which would be considered strong. 2. KFC, Pizze Hut and Taco Bell segments produce EBrTDA margins above 35\%, which would be considered strong