Analyzing and Anticipating the Audience

Akihabara Imports offers the widest selection of Japanese animation products available on the Internet. All products are shipped with certificates of authenticity. Choose from our vast selection of action figures, collectibles, DVDs, and print books. Items noted with an (*) are signed by the original author. Some supplies are limited, so act now! Use our secure online form for immediate purchase,

 

This message is designed to inform or persuade. Specifically, the primary purpose of this message is to Track an order or sell animation products or provide customer service or respond to a complaint. The secondary purpose of this message is to provide customer service or offer a refund or build goodwill with the customer.

Once you have identified the purpose of your message, the next step is to anticipate and profile your audience.

Which are appropriate questions to ask when profiling your audience? Check all that apply.

How will the audience react to my message?

What format should I use?

How much does the audience know about my topic?

What do I know about the audiences education, beliefs, culture, and attitudes?

Do I care about my audiences weekend plans?

Remember that some of the messages you send will be passed along to other people. Thus, you may have to consider a secondary audience as well as a primary one.

Read the following and answer the question.

You just wrote the following message to your supervisor regarding an incident of possible industrial espionage you witnessed.

Dear Ms. Clinton,

We have a problem. The other day I saw one of my coworkers loading boxes into the trunk of her car. I offered to help because I thought she was taking work home.

The lid slipped off one of the boxes, and I realized it was full of photocopied plans from our latest prototype. Shes not on the development team, so theres no reason she should have these documents. Im not sure what, if anything, I should do about this.

Before sending the message, it occurs to you that your e-mail will probably be forwarded to the legal team. What will you need to change to make the message appropriate for both your supervisor and the legal team?

Make the message more expressive to show your outrage.

Give more specific information, including dates and names.

Make the message friendlier, and use positive language.

There are many ways to deliver a message. Choosing the most appropriate channel will positively affect how your message is received.

 

Consider  and complete the following sentence.

 

You are the director of marketing for a nationwide chain of stores. Sales are flat, and something must be done quickly to restore shareholders faith in the company. You need to discuss marketing strategies with the district managers for all of the regions in the chain as soon as possible. How can you communicate with all of them efficiently?