Analyzing the Disney family$$s reputation reveals a multifaceted web of opinions, suggesting a complicated interaction between the business and its stakeholders. The long history of Disney, which started with the ambition and perseverance of the creator, Walt Disney, lends weight to the company$$s backstory. Walt Disney, who was born in $1901,$ grew up in a humble Chicago home where he showed early signs of being inventive and creative $($Pak$,2020).$ However, as cliche as it sounds, he also encountered many problems, obstacles, and disappointments, but he never wavered in his pursuit of his goals. He gained the respect and admiration of his colleagues as well as the general public due to his steadfast dedication to excellence and innovation. Disney's legitimacy is further reinforced by the company's continuing success, which spans decades and enthralls viewers worldwide with its timeless storylines and characters $($Pak$,2020).$

Throughout the decade, Disney became the most influential company of the $20$th century and branded the name $$the happiest place on Earth$($Disney$$s Park Tagline$).$ With its enduring characters and inventive narrative, Disney has unquestionably had a profound impact on popular culture worldwide. However, the study highlights substantial differences, especially with regard to gender and politics. Disney is facing difficulties upholding a stellar reputation despite its century$-$long history, as contentious remarks and leadership changes affect people's opinions of its relevance and integrity $($Clasper$,2023).$ Stakeholder sentiments show divisiveness, indicating that Disney$$a venerable cultural institution$$is not immune to the present political and social conversation. Disney must reconcile these opposing viewpoints and must state it again strongly about its credibility as a company that is responsible in cherishing the memories and the magic as it enters its second century of business $($Clasper$,2023).$ On the other hand, Lenning $(2022)$ explained that there were some allegations of Disney that they were intentionally promoting harmful stereotypes in its content are being debunked by Disney$$s efforts in promoting diversity and cultural sensitivity in its storytelling. We all know that in storytelling, people are taming the grapevine, as explained by Delgado$-$Ballester et$.$ al$.(2016)$ wherein they explained that one should stop the rumours which is known to be untrue. In the example of Disney, a lot of their Public Relations would stop the rumour in order not to ruin their brands.