and written summary. Contents of the assignment Qt). A] Distinguish between ethnocentric and polycentric orientation from the international marketing perspective with the help of some suitable examples. B} To what extent, and in what ways, do the functions of domestic middlemen differ from those of their foreign counterparts? 02). a} Define brand and discuss its functions. b) Discuss branding issues and challenges faced by brand managers. c) How do 4 P's of marketing mix help in International branding d} Discuss the key concepts of brand. Q3). a) What are the causes of Price Escalation and tell why it can mislead an international marketer? b} Why is it difficult to assess the prices in international markets? Explain with valid reasons. c) Discuss the different pricing problems that result from inflation versus deflation in a country. Q4) 3) Name various financial documents required for international logistics management. b} Name components of international logistics. C) Terms of international trade. D) International commerCIal documents. Q5} a) What are the various considerations in exporting 8: importing? B} Discuss in detail the step by step process of exporting. 06) a) Describe the role of foreign trade policy for developing nations. B} What are special economic zones? Highlighttheir role in improving export. Q?) a] Some say the global environment is a global issue rather than a national one. What does this mean? b] Select a country with a stable population and one with a rapidly growing population. Contrast the marketing implications of these two situations. Q8) a) \"Members of a society borrow from other cultures to solve problems that they face in common." What does this mean? What is the significance to marketing? b} Suppose you were asked to prepare a cultural analysis for a potential market. What would you do? Outline the steps and comment briefly on each. Q9) Why is a working knowledge of political party philosophy so important in a political assessment of a market? Discuss. 10). Assume that you are the director of international marketing for a company producing refrigerators. Select one country in Latin America and one in Europe and develop screening criteria to use in evaluating the two countries. Make any additional assumptionsthat are necessary about your company